Are Messages of Hope and Prosperity Favoured on Social Media?

Are Messages of Hope and Prosperity Favoured on Social Media?

Recently CODEC director, Dr Pete Phillips, was interviewed by the Telegraph about the impact of social media on Bible engagement:

In the beginning – and for centuries that followed – God’s sacrifice of Jesus to express his love on Earth was the most-adored Bible passage for many Christians.


But that is changing, thanks to messages of hope and prosperity being favoured on social media.


“Whereas once John 3:16 was the ‘poster-boy’ text of the 20th century, the latest star is Jeremiah 29:11”, said Rev Dr Peter Phillips, Director of CODEC Research Centre for Digital Theology of St John’s College at Durham University.


“In print culture, John 3:16 has been the most popular Bible verse ever, but it has been knocked of its pedestal by the social age. People don’t want to put a verse about Jesus’ death upon the cross on social media, it’s a bit heavy,” he added.

“Favourite Bible passage gets overhaul as messages of hope resonate better on social media ” Telegraph, 25 Feb 2019

Do read the entire article!

And be on the lookout for Dr Phillip’s book, Bible, Digital Culture and Social Media, to be published later this year.

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